000 00326nam a2200145Ia 4500
100 _aGupta, Mamta
020 _a978-93-80929-86-6
365 _b1050
942 _cBK
654 _a
245 _aPrinciples of advertising
_bGlobal perspective
260 _aJaipur
_bDND Publications
_c2016
082 _a659
300 _a296
999 _c401731
_d401731
041 _aeng