000 00461nam a2200181Ia 4500
700 _aArens, Christion
700 _aArens, William F.
100 _aArens, William F.
020 _a978-0-07-122060-6
520 _aAdevertising perspectives
365 _b1295
942 _cBK
654 _a
245 _aContemporary advertising & integrated marketing communications
260 _aNew York
_bMcGraw Hill
_c2011
082 _a659.1
300 _a(xl),774
999 _c422119
_d422119
041 _aeng