000 00363nam a2200145Ia 4500
700 _aKroeger, Arthur
700 _aNicosia, Francesco M
100 _aDirksen, Charles J.
942 _cBK
654 _a
245 _aAdvertising principles, problems and cases
260 _aMumbai
_bD. B. Taraporevala Sons
_c1978
082 _a659.1
300 _bHb
_axviii,690
999 _c423211
_d423211
041 _aeng