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Services marketing People, Technology, Strategy

Wirtz, Jochen

Services marketing People, Technology, Strategy - 8th Ed - Noida Pearson 2018 - xxii,817

Part 1. Understanding Service Products, Consumers, and Markets

ISBN: 978-93-325-8768-7

Subjects--Facted Index Terms:

Dewey Class. No.: 658.8

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Services marketing People, Technology, Strategy