SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Maharshi Karve Vidya Vihar, Karve Road, Pune - 411038

Services marketing People, Technology, Strategy

Wirtz, Jochen

Services marketing People, Technology, Strategy - 8th Ed - Noida Pearson 2018 - xxii,817

Part 1. Understanding Service Products, Consumers, and Markets

978-93-325-8768-7




658.8