SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Maharshi Karve Vidya Vihar, Karve Road, Pune - 411038
Services marketing (Record no. 355712)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00482nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-325-8768-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th Ed |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing |
| Remainder of title | People, Technology, Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,817 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Part 1. Understanding Service Products, Consumers, and Markets |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chatterjee, Jayanta |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BMK-KRC Pune | BMK-KRC Pune | 19/04/2022 | 658.8/Wir/097511 | 097511 | 20/05/2024 | 20/05/2024 | Book |