APA
Schultz D. E., . (1984). Strategic advertising campaigns. Chicago: Crain Books.
Chicago
Schultz Don E, . 1984. Strategic advertising campaigns. Chicago: Crain Books.
Harvard
Schultz D. E., . (1984). Strategic advertising campaigns. Chicago: Crain Books.
MLA
Schultz Don E, . Strategic advertising campaigns. Chicago: Crain Books. 1984.