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Strategic advertising campaigns (Record no. 374488)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00324nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-87251-089-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.113 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schultz,Don E. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic advertising campaigns |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago |
| Name of publisher, distributor, etc. | Crain Books |
| Date of publication, distribution, etc. | 1984 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 23.5cm |
| Extent | xii,532 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BMK-KRC Pune | BMK-KRC Pune | 06/02/1985 | 659.113/Sch/039587 | 039587 | 20/05/2024 | 20/05/2024 | Book |