SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
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Theory and problems of advertising (Record no. 385199)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00307nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-029660-X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Holtje,Herbert F. |
| 245 ## - TITLE STATEMENT | |
| Title | Theory and problems of advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw Hill |
| Date of publication, distribution, etc. | 1978 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 21.5cm |
| Extent | viii,184 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BMK-KRC Pune | BMK-KRC Pune | 24/01/1985 | 659.1/Hol/039415 | 039415 | 20/05/2024 | 20/05/2024 | Book |