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BMK Knowledge Resource Centre
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Contemporary advertising & integrated marketing communications (Record no. 422119)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00461nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-122060-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising & integrated marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw Hill |
| Date of publication, distribution, etc. | 2011 |
| 365 ## - TRADE PRICE | |
| Price amount | 1295 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | (xl),774 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Adevertising perspectives |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, Christion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BMK-KRC Pune | BMK-KRC Pune | 18/03/2019 | 1295.00 | 659.1/Are/095103 | 095103 | 20/05/2024 | 1295.00 | 20/05/2024 | Book |