APA
Dirksen C. J., Kroeger A. & Nicosia F. M. (1978). Advertising principles, problems and cases. Mumbai: D. B. Taraporevala Sons.
Chicago
Dirksen Charles J, Kroeger Arthur and Nicosia Francesco M. 1978. Advertising principles, problems and cases. Mumbai: D. B. Taraporevala Sons.
Harvard
Dirksen C. J., Kroeger A. and Nicosia F. M. (1978). Advertising principles, problems and cases. Mumbai: D. B. Taraporevala Sons.
MLA
Dirksen Charles J, Kroeger Arthur and Nicosia Francesco M. Advertising principles, problems and cases. Mumbai: D. B. Taraporevala Sons. 1978.